Insights

For more than 60 percent of young Brazilians, opportunities for professional advancement are the most important criterion in their choice of employer. In China, too, almost one in two adults (48 percent) attach greatest importance to lucrative career opportunities. But the situation is quite different in security-focused Germany: Only a quarter named career opportunities as the most important selection criterion in their search for an employer.

e Staufen AG is one of the fastest growing consultancies in Germany. The inter-national Lean Management consultancy headquartered in Köngen near Stuttgart has been on the market for two decades and in that time has taken an impressive path towards expansion. Around 200 employees now look after customers from offices in Germany, Switzerland, Italy, Poland, China and Brazil.

Reliability, punctuality and efficiency are regarded the “German virtues”. Young adults in the rising economies of China and Brazil also consider these qualities ever more crucial in the battle for a good job. Not surprising: more than half of Germans between the ages of 18 to 34 years consider reliability and punctuality particularly important. These are the results from the “War for Talents 2014” study. The study on behalf of the Staufen business consultancy involved interviews with 3,000 young adults in Germany, China and Brazil.

76 percent of Chinese aged 18 to 34 years attest to German companies a good to very good image as employers – almost one in five of those surveyed awarded the top mark. For the young Chinese, German companies thus rank clearly above those from the US, UK and France, only 1 in 10 of which were credited with a top image.

Staufen AG further expands its Brazilian business. To this end, the business consultancy joined forces with the Brazilian consultancy Táktica in São Paulo. Táktica will be integrated into Staufen AG in form of a majority holding under the name of Staufen Táktica.   

Staufen AG continues its expansion strategy in China with a new branch in Beijing. In addition to Shanghai, HongKong and Shenyang, this is the fourth office of “Staufen China” in the Asian nation. The crucial reason for its presence in the Chinese capital: Beijing’s importance for the international and the Chinese industry is on the increase.

The times when China served merely as an extended workbench for German companies are definitely over: 87 percent of companies active on the Chinese market cite growing local demand as their main growth driver. Correspondingly, 83 percent see the development of new products specifically for the Chinese market as crucial to their success over the next 5 years. This was confirmed by a survey of more than 500 companies, conducted by the German Chamber of Commerce in China together with Staufen AG business consultancy.

With Thorsten Amann as the new managing director of Staufen Asia located in Hong Kong and David Müller as the future managing director of Staufen Shanghai, Staufen business consultancy continues on its course for growth in Asia. The internationally active lean management consultancy established its Shanghai subsidiary and an office in Shenyang as early as 2005; both are used to support and advise European and Chinese customers with the complete range of services offered by Staufen AG.